Many words, many hats

Sharp, versatile copywriting starts here.
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JOHANNIE VAN AS is a CAPE TOWN-BASED COPYWRITER. I wear many hats – content producer, writer, creative strategist and more – but my biggest LOVE AFFAIR is with WORDS.


SheSays Cape Town

Creative direction / Non-profit / copywriting


Brand repositioning / Web copywriting

Tru-Cape Fruit Marketing

corporate film / scriptwriting / producer

Sanlam Blog

Blogging / Brand film & website copywriting / campaign / Web copy


Website copywriting / Brand messaging / Fashion film script

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Brand positioning

Say it right, first time

  • Let’s work together to position your company with an irresistible name, tagline and strategy.
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Web copy

Strong online presence

  • Keep visitors glued to the screen with succinct, striking words.
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Content marketing

Sharp and SEO keyword strong

  • Lead sales prospects down the sales funnel with impactful e-books, infographics and more.
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Social media

Snappy posts

  • Creating content strategy and monthly plans for a variety of brands.
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Bring your story to life

  • Background research, scriptwriting, producing and more with partner Ian Badenhorst at Status Films.
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Engels na skerp Afrikaans

  • Vertaal jou advertensie/brosjure/e-pos in kraaklekker woorde.
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Let’s get started in creating a new campaign concept, refreshing your website or other marketing materials, or plotting a content plan. Whatever your business needs, I believe in creating lasting relationships and I’m proud to work with companies like these:

King James

FCB Cape Town

Pioneer Foods

Sunglass Hut




HELLO, I am a copywriter and a bunch of other things to do with words and getting stuff done.

Creating and articulating things have always appealed to me. I love working magic with words and drilling down to the essence of what a brand needs to say.

I’ve spent many years working at leading UK and SA advertising agencies as a senior writer and creative director. In my freelance business, I consult to a wide variety of clients, from retail and financial services to export and IT companies. Businesses big and small, from corporates to one-man bands trust me to craft their campaign, web and social media messaging.

Thanks for dropping by my site – if you want to see my full experience, please head over to LinkedIn or read some articles on Contently.

  • Johannie has a REAL KNACK for crafting BRAND MESSAGING — an asset to any CONTENT MARKETING team.

    Wedaad Lima - Brand Communications & Digital Manager, Sunglass Hut

  • Not only is Johannie a creative writer but her work is meticulous. She’s a pleasure to work with: solutions driven, with a friendly attitude and always delivers on time (if not sooner!)

    Robynne Rowlinson - Social Media Strategist, Society

  • She asks the right questions, quickly grasps what we are trying to achieve and creates copy that’s always spot on.

    Liesl Smit - Customer Experience Marketing Manager

  • She has a natural talent for combining concept and copy. Her experience across all forms of media and communications mean that the execution of your idea is in safe hands.

    Theresa Austin- Founder, Austin Westberg


I’m listening

Need a copywriter for your project or just want to discuss ideas? Give me a call or email me and let’s get started.

Contact details
Johannie van As
+27 (0)82 6269634